The countries compete between them to promote tourism, the preference for its products and services, and the confidence of the investors among other things.
A strong and positive “Marca País” brings a competitive advantage when the companies must achieve a best remembrance to the right audience.
Its good to attract new businesses, and keep the actuals, improve the internal work and achieve market acceptance.
“Marca Pais” acts as flag of exportation and investment.
Carry the brand is a pride expression of promoting Peru and the Peruvian. It’s an affirmation that we invest and bet for Peru. It is a responsibility to give the best image of Peru and a sign that our company is an example to follow.